The Florida Wineries Report – July 2014

Retail sales are up for the month of July at Florida’s wineries.

Notes About this Edition of The Florida Wineries Report

• • • • All beverage manufacturers holding a AMW (manufacturer or bottler of wine) or a BMCW (manufacturer of wines and cordials) are included in The Florida Wineries Report. This includes cideries, meaderies, vineyards, make-it-yourself wine shops, ready-to-drink alcoholic beverages, and negociant winemakers. They’re all in The Florida Wineries Report, which makes direct comparisons a bit difficult.
      • This edition of The Florida Wineries Report reflects information about each winery’s reported taxpaid sales, as reflected on the ABT’s monthly wholesale reports for July 2014, the most recent information available. Taxpaid sales includes all activities for which the winery itself (rather than its distributor) is required to report and pay Florida’s alcoholic beverage tax.
      • Full production numbers (including retail sales and other production) are not publicly available for wineries. This means that these reports only reflect the wineries’ own tasting room sales and other taxpaid activities, and only if they are no reported by a distributor. We’re working with the ABT to get full production numbers. While the ABT does collect full production numbers, it does not compile the numbers the same way they do the retail sale numbers.
      • All volume numbers are expressed in cases. One case consisting of 12 750 ml bottles contains 2.38 gallons of wine.
      • A handful of Florida wineries have reported no taxpaid sales during the last 12 months. There are many reasons why a Florida winery might report no taxpaid sales. Because we don’t have a basis for ranking these wineries, they are collected in the No Reported Activity table below.
      • Based on taxpaid sales, monthly sales at Florida’s wineries increased a quarter percent (0.25%). However, annualized sales for the winemakers’ was down by 0.97% compared to the prior month.
        

Florida Wineries Monthly Taxpaid Sales

We start out with each Florida winery’s taxpaid sales volume for the month of June 2014. Naples Winemaking saw a huge jump in the monthly rankings.

Florida Wineries’ LTM Taxpaid Sales

Our next table shows taxpaid sales by each winery for the 12 months ending July 2014. Last twelve months (LTM) is a method of measuring and comparing performance without the impact of seasonal or monthly variances. There were no changes in the Top 10, and few changes throughout the rankings.

Florida Wineries’ LTM Growth in Taxpaid Sales

Our next table looks at the change in each wineries’ LTM taxpaid sales from last month. This provides an estimate of wineries’ growth rate from one month to the next, at least to the extent of taxpaid sales. Hutchinson Farm Winery continued to show remarkable growth during the month.

Florida Wineries With No Reported Activity

This table lists the Florida wineries that report not taxpaid activity during the last 12 months. Every month, a number of wineries report no activity, for a variety of reasons. This list typically includes new wineries that have yet to begin taxpaid sales and production-only wineries that have no taxpaid sales.

We’d love to hear your comments and suggestions for making The Florida Wineries Report even better. Cheers!

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