Labels | Read Time: < 1 minute

Labeling for Alcoholic Products Exterior Packaging

Federal law requires that the well-recognized Government Warning: GOVERNMENT WARNING: (1) According to the Surgeon General, women should not drink alcoholic beverages during pregnancy because of the risk of birth defects. (2) Consumption of alcoholic beverages impairs your ability to drive a car or operate machinery, and may cause health problems. be affixed to a “conspicuous and prominent place on the container” of alcoholic beverages that are sold in the United States. But how does this work with multi-layered packaging, such as 6-packs of beer that have a carrying carton surrounding the bottles or cans? Is the “container” that must bear the Government Warning the single bottle or can, the exterior carrying carton, or both? Perhaps surprisingly, the Government Warning is only required on each bottle or can in the 6-pack scenario. Even though the carrying carton is typically the consumer’s first interaction with the product, it is not included in the definition of a “container” that must contain the Government Warning. 27 C.F.R. § 16.10 specifically defines “Container” as “the innermost sealed container” in which the alcoholic beverage is placed and offered for sale. A phone call with the TTB confirmed they consider the carrying carton to be merely advertising. Do you have any questions about labeling regulations for alcohol products? Contact us at to schedule a consultation. Because we’re attorneys: Disclaimer.

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Florida | Read Time: 3 minutes

Making Non-Alcoholic Beverages in Florida

Florida breweries, wineries, and distilleries can make food and non-alcoholic beverages as well, but the rules are different. Whether its soda, juice, bottled water, or bread, a different set of requirements and opportunities exists beyond alcohol.

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Brands | Read Time: 5 minutes

Choosing Trademark-Safe Names: 5 Questions

There are only so many hoppy, reserve, barrel-aged names to go around. This means that more and more otherwise happy, brotherly-loving brewers, vintners and distillers are taking aim at each other over company names and product names that may or may not be infringing on one another. Before deciding your next beer MUST be named Brewers’Law Lager, or whatever, ask these 5 questions.

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ABT | Read Time: 5 minutes

Label Laws for Florida Beverages

Labels on alcoholic beverage containers must comply with both U.S. and Florida laws and regulations. The reason these laws exist is to ensure container labels accurately represent the beverage inside. Beverage manufacturers must include specific information on the product labels. Florida manufacturers must also comply with the Florida Alcohol Beverage and Tobacco’s (ABT) label registration process and, in some cases, the federal Tax and Trade Bureau’s (TTB) label approval process.

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Labels | Read Time: 2 minutes

Federal Shutdown Won’t Stop the Flow of New, In-State Beers

Among the many negative consequences of the October 1, 2013 shutdown of the Federal Government (though not the most tragic) is the furlough of most of the workers at the Federal Alcohol and Tobacco Tax and Trade Bureau (TTB), including the one person who approves labeling for new beers. This means that the TTB cannot approve new beers, including new seasonal beers, until the shutdown is over. And when the TTB does get back to work, the turn-around time for new beer approvals, which was running at about 12 days, is bound to be much longer because of the backlog. But there is good news for local microbreweries.TTB approval is not required for new beers that will only be sold in-state. In a March 2013 ruling, the TTB announced that the TTB’s beer approval–called a “Certificate of Label Approval” (COLA)--is not required for beer that will be sold exclusively in the state in which it was bottled. New beer still has to comply with the marking, branding and labeling requirements under Federal law, including health warning statement requirements. Brewers may still need approval from their home state’s beer regulators (in Florida, the application is online), and they still need to comply with applicable state labeling laws. While we wait for the Federal Government to get back to work, we can still enjoy tasty new beers from our local microbreweries. **********UPDATE:********** One Florida Brewery Operations Manager emailed us and shared his experience with the TTB regarding Brand Registration. The TTB had told this Brewery Operations Manager that, “intrastate sales do not require COLA the Florida Brand Registration does require a TTB COLA ID in order to register the brand.  As you mentioned that it all depends on the state it seems as though FL breweries still need to get COLA even if it is in state sales only because the Florida DBPR requires a COLA ID in order to register a brand.” Cheers!

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