Advertising | Read Time: 4 minutes

Federal Advertising Rules for Alcoholic Beverages

Nearly all actors in the alcoholic beverage industry are subject to federal advertising regulations administered by the Trade Investigations Division of the Alcohol and Tobacco Tax and Trade Bureau (TTB). Separate regulations cover beer (27 CFR Part 7), wine (27 CFR Part 4), and distilled spirits (27 CFR Part 5), and there are a number of TTB administrative rulings...

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Advertising | Read Time: 2 minutes

Are Age Gates Required for Beverage Manufacturer Websites?

Visit the website of any US brewery, winery, or distillery, and you’re likely to be asked to confirm your age–either by entering your date of birth or confirming that you are over the age of 21. These are known as age gates. Are age gates required? Age gates are not legally required. However, website age-gates are required for manufacturers...

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